NJSBDC Helps New Jersey
Small Businesses Grow
Get NO-COST, 1-on-1 consultation from NJSBDC's business experts who work with you until you have fulfilled your business goals. NJSBDC will assign business experts that will focus on key elements of your company and help you grow.
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What We Offer
The NJSBDC will be the leading statewide organization in delivering business advisory services and training to established and new small to mid-sized businesses, and high-impact, growth-oriented businesses.
Watch Our Story
Counseling
Whether you’re expanding your business or starting a new venture, NJSBDC consultants can provide your small business with personalized guidance on a variety of diverse matters. We have the ability to equip your establishment with the resources and tools necessary in order to get you to the next level. We offer comprehensive solutions and services for new and existing businesses, as well as strategies for accelerating your growth. Explore our counseling options below, and choose which path is a best fit for you.
Explore Counseling Options →
Events
Reading articles and watching videos are a great way to learn the basics of business. But to move beyond this, it’s important to get the right training. With NJSBDC, you have the ability to attend workshops, seminars, webinars, and networking events. In this workshops, we will cover everything from marketing and social media to financing and making business plans. Our workshops and events are the best place to increase your knowledge while networking at the same time.
Check Out Our Events Schedule →
Resources & Data
The Tool Kit can be used as a resource tool for any stage of your business life cycle. These seminars and training courses are offered directly from the SBA.gov website and are designed to help you grow your business and succeed. This tool kit consists of resources for both new businesses as well as existing businesses.
Get The Tools →How It Works
Request Counseling
Request counseling and we'll match you with an NJSBDC business consultant specific to your business needs.
Grow Your Business
Your dedicated NJSBDC business consultant will work with you to help grow your business to the next level!
Stats
Counseled 15,798 clients
(on-on-one)
Delivered 59,033 total
counseling hours
14,095 of all clients were
established businesses
1,049 clients of NJSBDC
started a new business
Sponsored 2,198 training
sessions statewide
38,219 training
seminar attendees
4,255 total jobs
supported
Facilitated $318,596,295
in total financing (loans & equity) for its clients
Clients generated more
than $6.5 billion in sales
revenues
Summarized impact of the program (October 1, 2019 – December 21, 2021)
What Our Clients & Partners Say
Upcoming Events
SBDC Grow - "AI"
January 15, 2026A premier event designed to empower small businesses and entrepreneurs. ? Build a visibility system ...
Register →Business Finances basics - Level 1 CANCELLED
January 19, 2026Description: Small business owners often operate on instinct instead of clear financial visibility, ...
Register →Crowdfunding Strategies to Raise Capital
January 19, 2026Date: 1/19 Time: 4-5 pm Title: Crowdfunding Strategies to Raise Capital, Validate Demand, and Conver...
Register →Grant Opportunities for Small Businesses
January 21, 2026Description: In this event, we'll explore current national grant opportunities for small businesses,...
Register →AI for Small Business: Innovation to Implementation
January 22, 2026Description: One immersive day. Expert guidance. Practical tools. AI made actionable for small busi...
Register →A Business Plan
January 24, 2026Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehe...
Register →Passaic County Entrepreneurs Meetup Series - 5
January 27, 2026Passaic County Entrepreneurs MeetUp: Connect. Learn. Grow Passaic County Entrepreneurs Meetup Series...
Register →LinkedIn: Connect and Engage for Growth
February 03, 2026This session will focus on using the LinkedIn to establish your reputation as an expert and reach yo...
Register →Social Media Principles for Business: Facebook/Instagram
February 03, 2026In this webinar we will walk through the steps of digital marketing plan creation. As part of this ...
Register →Foodpreneur: Recipe For Success Webinar
February 04, 2026This webinar is tailored to new food entrepreneurs who have a great food, beverage or consumer idea ...
Register →Food Innovation
February 04, 2026Webinar Descriptions: . Food Innovation : Explores innovative approaches to growing a food business...
Register →Navigating Your Cash Flow: Business Finance & Banking
February 05, 2026During this webinar, you will learn how to effectively manage your business's cash flow by Maximizin...
Register →AI Masterclass PART 1:Introduction to AI & Tools 4 Productivity
February 06, 2026#AI Masterclass - Part 1: Introduction to AI & Tools for Productivity This beginner-friendly web...
Register →eCommerce Planning Pt1: The Basics
February 07, 2026Learn more about starting and growing an e-commerce business, understanding the marketplaces and pla...
Register →eCommerce Planning Pt.2: Grow Beyond Startup Webinar
February 07, 2026Learn more about starting and growing an e-commerce business, understanding the marketplaces and pla...
Register →Retail Business Masterclass Part 1: Retail Business Model/Branding/Marketing
February 11, 2026Retail Business Masterclass: Part 1 - Retail Business Model, Branding & Marketing ______________...
Register →Financing A Small Business
February 14, 2026Interested in starting a business or expanding an existing business? Need financial assistance? This...
Register →First Step to Entrepreneurship Q&A
February 14, 2026First-Step to Entrepreneurship Q & A is the NJSBDC at Rutgers-Newark interactive webinar for all...
Register →DIY Marketing Audit: What's Working and What's Wasting Time and Money
February 18, 2026Title: DIY Marketing Audit: What's Working and What's Wasting Time and Money Description: This sessi...
Register →Recordkeeping for Small Business
February 28, 2026This workshop is ideal for business owners wanting to perform basic record keeping, and understandin...
Register →Record-Keeping: How To Keep Business Records Webinar
March 05, 2026The question all business owners ask: What records should I keep as a business owner? Running a su...
Register →Access to Capital with the SBA Webinar
March 05, 2026The small business owner will learn about the SBA's business loan programs, no-cost business managem...
Register →AI Masterclass PART 2: The AI CEO Toolkit: Leverage Generative AI to Accelerate Your Business Growth
March 06, 2026Ready to stop working harder and start working smarter? This hands-on workshop is your roadmap to h...
Register →Make Mine A Million Dollar Business
March 10, 2026Small businesses don't become million-dollar companies by accident-they do it through strategy, clar...
Register →Cybersecurity for Small Businesses Webinar
March 10, 2026This webinar is designed to provide business owners and their management teams with Cyber Security a...
Register →Technology & Business
March 10, 2026MOVE OVER VIRUSES, step aside worms: Ransomware has the spotlight and isn't about to give it up. Fro...
Register →Retail Business Masterclass PART 2: Inventory Management; Product Sourcing & Pricing; POS
March 11, 2026Retail Business Masterclass - Part 2: Inventory Management, Product Sourcing, Pricing & POS**W...
Register →Credit to CapitalT: Building Personal & Business Credit That Works for You
March 11, 2026Credit isn't just a score-it's a strategy. In this powerful two-hour workshop, you'll learn how to t...
Register →Smart Business Plan Workshop - Introduction/Marketing (Spring Cycle)
March 13, 2026The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 5 hour. This cycle will be h...
Register →Marketing Strategies for Small Business
March 14, 2026This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn abo...
Register →Winning Public Federal Contracts
Monday, March 16This all-day training course will provide growth-focused small businesses with an in-depth understan...
Register →Business Finance Basics Level 1: Master Cash Flow
Pricing, and Monthly SystemsDate: 3/18 Time: 4-5 pm Title: Business Finance Basics Level 1: Master Cash Flow, Break Even, Pricin...
Register →WEN Business Breakfast
March 19, 2026Behind every successful woman there is an empowering story!" The Women Entrepreneurs' Network (WEN) ...
Register →Smart Business Plan Workshop - Financial Pt 1 & 2 (Spring Cycle)
March 20, 2026The NJSBDC at Rutgers-Newark Smart Business Plan Workshop is offered in 5 hour. This cycle will be h...
Register →NJThrivesVEE Connect & Inspire Breakfast Meetup
March 25, 2026NJThrivesVEE Connect & Inspire Breakfast Meetups are an opportunity for Entrepreneurs & Smal...
Register →Food Truck Academy
April 01, 2026Webinar Descriptions: . Food Truck Academy: Introduces the basics of starting and managing a food t...
Register →Small Business Guide to Intellectual Property Webinar
April 01, 2026If you have an idea, product or service that you really believe in, you want to protect it. The Inte...
Register →AI Masterclass PART 3: Digital Marketing & Social Media with AI
April 03, 2026AI Masterclass - Part 3: Digital Marketing & Social Media with AI This webinar equips small and ...
Register →Business Start-Up
April 04, 2026If you are a New Jersey entrepreneur who is planning to start or has recently started a small busine...
Register →Retail Business Masterclass PART 3: Visual Merchandising; Sales & Customer Service &; Retail KIPs
April 08, 2026This intensive three-hour workshop is designed for retailers ready to strategically position their b...
Register →Talk Tax with the IRS
April 09, 2026. New Entrepreneur Program . Recordkeeping, definition of business income, small business resources,...
Register →First Step to Entrepreneurship Q&A
April 11, 2026First-Step to Entrepreneurship Q & A is the NJSBDC at Rutgers-Newark interactive webinar for all...
Register →Featured Posts
Resources
Unlock the tools to achieve your business’s greatest potential.

Blog
Join the Official NJSBDC State Office Newsletter for exclusive small business news, training & events, and exclusive resources.
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Resources Hub
Explore a rich library of content on registering, hiring, funding and more.
Check Out Our Resources Hub →NJSBDC Podcast
The Not So Small Business Podcast will make you aware of all available resources as well as educate you on the latest trends, opportunities, and potential obstacles on your path to success.
Listen To Our Podcast →



















